MIX
MIX Manchester
Making. Change. Real.
Spanning 60 acres and 2 million sq ft of laboratory, R&D, advanced manufacturing and office space, MIX Manchester is a campus built entirely around collaboration. A place where an idea can move from research to production without leaving the site. A blank canvas built to bring visionaries together and let ideas become reality. Here, one conversation can change the world. The brand strategy hinged on a single idea, progress through the exchange of expertise: Manchester's Innovation eXchange.
01.
Building on the idea of exchange, we built a mark from the meeting point of a cross. This single gesture became the engine for the entire visual language. The result is a system that never sits still, overlaps and reforms across every application, from wayfinding to hoarding to digital.
02.
The brand voice is confident and direct, positioning MIX Manchester as a hub of expertise. Our language encourages collaboration and our optimistic outlook paints a future where breakthroughs unfold, shaping the global landscape of manufacturing and innovation.
Making. Change. Real.
The brand narrative goes beyond the oversaturated market of innovation to combine the compelling ‘connectivity’ territory that differentiates the scheme. The bold, geometric and unmistakably confident visual language, gives MIX Manchester a distinct presence within the market and a clear statement of intent.
- 96%
- Increase in time spent engaging with the website
- 68%
- Growth in website traffic