15 Fitzroy
15 Fitzroy
Find your Fitz
Combining characterful architecture with 88,000 sq ft of contemporary workspace alongside terraces, an atrium lounge and a host of amenities — 15 Fitzroy is the ideal fit for all manner of businesses. Sitting in one of London’s most vibrant neighbourhoods we identified the opportunity to make a virtue of its broad market appeal, developing a campaign where occupiers and employees, and even the building itself, were proud to proclaim that ‘One Size Fitz All’.
01.
Reflecting the diverse cast of characters that make Fitzrovia and the building home, illustrating and personifying these archetypes creating a unique mechanism to deliver marketing messaging across the campaign.
02.
A series of short films brought the characters to life, playing out day-in-the-life style videos that unpacked the story of the location.
03.
On floor installations and private guided tours kept agents and occupiers updated with the progress of works as the building was refurbished, with the campaign carrying through to giveaways and moments of discovery throughout the space.
One size fitz all
From life-size characters lining Fitzroy Street along the hoarding, to a busy and buzzing launch event, the campaign gave 15 Fitzroy a unique voice and presence in a crowded market that cut through with agents and occupiers alike — leading to 25,500 sq ft let in 3 months following the launch.
- 2x
- The industry average campaign response
- 2,078
- High-intent brochure downloads
The minds behind the Matter.
We think the work speaks for itself — but the people are worth meeting too.
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